At The-Hire we believe the employee experience starts long before you bring in your new team member and extends well after they leave. Each step of that journey impacts how they view the organization, and themselves (and what they share with others.) Leaders have an immediate opportunity to make a positive impact – from sharing viewpoints and interacting with potential candidates on social media to working with their HR team and/or recruitment firm to ensure an effective recruitment process for all. Unfortunately, while this is the goal in most organizations, other priorities often surface that reinforce the status quo and keep the candidate experience stuck in the 90’s. Take for instance an experience from our friend “Joe,”
Joe was a candidate for a mid-level management role with a well-known consumer goods company. After several rounds of interviews with Human Resources, he came to his first live interview very excited to learn more. The Director of Human Resources arrived ten minutes late for their interview and curtly let him know she would be right with him. Thirty minutes later she gave him the same brief overview of the position [which he had already] and delivered him to their cafeteria. Before excusing herself, she gave him,
She then told him to relax for a bit and get some coffee as his next interviewer would pick him up in about forty minutes. Joe waited and waited… after an hour he left. His recruiter called him with profuse apologies from the HR team, but Joe declined to return. He reviewed and rated the interview on Glassdoor – so far 50 people have indicated it is helpful. The role is still open, but he accepted a job with another company 3-weeks later.
You may think Joe was foolish, after all, they did apologize. But his feeling was that how you treat him as a candidate indicates how you will treat him as an employee. We agree, and so do many of your candidates. Unemployment rates are low, and they have choices, especially high-performers like Joe. If employers expect to attract and keep them, they must pay as much attention to their internal practices as they do with their customer service (maybe more.) Candidates are customers of your internal brand, so are your employees – and they generate your external customer’s impression of you. Be better and do better by differentiating your practices to get, foster, and keep your high-performers because they can afford to be discriminating.
So how can you develop an effective and agile talent strategy that attracts quality candidates and compels incumbents to stay?
We hope you found this article helpful, visit us next week when we talk about the first step in that roadmap, Attract Me.
Lisa Crockett is a leader and professional development coach with more than 20 years of experience in Human Resources, Organizational Effectiveness, Project Management, and Learning & Development. To learn more about her professional career visit her on LinkedIn.
Employee experience, onboarding, employee onboarding, candidate experience,